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More Graphic Design projects

Aperture Winery

Label designs for a surreal themed winery.
Aperture Winery was a project where I had to design a series of wine labels for a fictional company. The wine label had to be inspired by an art movement while the company was named after a part of the typographical anatomy. The name of the company was called "Aperture" while the theme of the label was surrealism.
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A good chunk of my preliminary sketches shown here were trying to achieve a wordmark design that conveys a surrealist theme. Very early on, I had ideas of wanting to draw attention to the apertures in the word "Aperture." I also wanted to play around with some camera elements to refer to the kind of aperture that is used in photography. For example, I was really into incorporating a camera lens/shutter somewhere in the logo.
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After my first session of brainstorming sketches; I felt a little bit lost because I didn't really like these wordmark ideas at all and they seemed so much cooler in my head than they did once I put them down on paper.

So I decided to do some research looking up existing wine bottle labels to see what kind of format they tend to adhere to. I wanted to know things like; how much text they tended to have, how big the labels usually are, and if they ever incorporate any imagery.

It was at this point I started finding more labels that incorporated imagery and I felt that those had way more personality. I could remember the bottles that had some type of imagery way more than the bottles that were very light, elegant, and minimalist. So it gave me an idea of designing a surreal mascot for this winery. A mascot I called "The Aperture Girl."

Finished Designs

After I settled on making a wine label that was more image focused with a company mascot, making these surreal themed wine labels came so much easier to me. I was able to incorporate the ideas I really liked before (the camera imagery) and also make this series of labels something that would absolutely stand out and stay in a viewer's mind.

I specifically went out of my way to make the labels very strange and surreal with soft illustrations of the Aperture Girl featured in various actions with dream-like backgrounds. 

Afterwards

After this assignment, I found that I liked this mascot character a lot. So when I opened up Virtual-K for the first time a year or two later, I made products with her featured on them. Namely, a cute 3"x3" sticker design and a wall scroll of my favorite of the 3 wine label illustrations that I still have hanging up in my studio to this day.

I absolutely have plans to keep her around as a recurring character in my work in the future.

Graphic Design

There's lots of things I love about graphic design, but I have a heavy lean towards brand identity, logo design, and motion graphics.  
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Virtual-K

My little art shop (or "art diner") where I sell my work in the form of stickers, prints, posters, keychain charms, and more!
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LBella Branding 2020

Bold, colorful, and fun brand identity design I've done for myself!​
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"Paprika" Poster Redesign

A movie poster redesign for the 2006 animated film, Paprika.
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Virtual-K Sticker Club

A monthly "sticker of the month" club that people can subscribe to and get fun stickers in the mail each month. Works as an extension of my art diner, Virtual-K.
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REMiniscence

The story of an alien robot who crash landed here on Earth and collects dreams to make her way back home.​
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Aperture Winery

Wine label designs for a surreal themed winery.​
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Müv Cola

Brand identity, logo design, motion graphics, and marketing for a bubbly new soda company that's all about summer vibes and a good time.
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The Big Picture

Marketing and book design for an exhibition featuring 2 notable advertising designers.​
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Let's talk sometime!

Email

Loody@LBella.me

Phone

(978)​ 494-4232

Or catch me online!

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